YOUR DAILY DOSE OF THE ICON LIFESTYLE

Rare Breed | The 2013 Team ICON Brammo Empulse RR Race Bikes

Tuesday March 26, 2013

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It’s safari time with the ICON Brammo race team. New for 2013’s racing season, ICON worked closely with Brammo to deliver a new livery that will surely rile the tastes of serious motorcyclists everywhere. This is Big Game and Sauvetage, and to explain the goal behind the artwork is ICON’s Design Director Kurt Walter.

“Fierce as a zebra, fast as a cat”. That was original livery pitch we presented to Brammo for the 2013 TTXGP series. Much like our original 2012 Stack livery proposal, they were moderately horrified. Of course the pith helmets and full khaki Jumanji outfits we were wearing during our meeting may have played into Brammos initial queasiness with the idea. Eventually they realized we were actually serious about the zebra and leopard theme and gave us the non-verbal signs of furrowed brow and crossed arms that the ICON marketing team has come to recognize as glowing approval of our questionable tastes. Tally-ho, the hunt was on.

As with the 2012 campaign, the ICON involvement with the Brammo race team is an all-encompassing affair. We design the entire livery, build the suits, paint the helmets, and outfit the entire pit crew with gear. Generally ICON doesn’t play well with others, but Brammo provides us with a great amount of creative freedom, and in turn we go all out to make sure they have they most avant-garde livery on the track.

The leopard print will be run by Steve Atlas and is my personal favorite of the two designs. We call this livery ‘Sauvetage’ which is the French term for ‘rescue’ often emblazoned on the side of French Mirage fighter aircraft. Following the aircraft theme, the leopard print itself is derived from the camouflage used by the Afrika Korps Luftwaffe aircraft during WWII, albeit in floo-red instead of desert tan. The inclusion of the shark mouth ensures that we have ample America clues on board the bike to balance the aforementioned French and German influence.

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Eric Bostrom will be fielding the ‘Big Game’ Livery. The black/white/chartreuse colorway is a direct evolution of the 2012 ICON/Brammo Stack livery which was equally lauded and vilified by serious racers on serious racer forums. Alas the zebra print doesn’t share the obtuse aircraft back story of the Sauvetage. Big Game is more of a general straightforward racing animal graphic with subliminal elements which prevent this livery from being televised in Saudi Arabia or Qatar. In addition, Eboz will also be running his own signature edition ICON Airmada helmet for the 2013 TTXGP series. We will producing this exact same helmet for sale starting in June.

Interestingly enough, Eric actually raised zebras in the wild for a number of years before signing on with the ICON/Brammo team which brings some relevance to the Big Game livery.”

New rules, new riders, new bikes, and new designs, this season is a perfect storm for ICON and Brammo, two companies who are well versed in adapting at a moment’s notice and rising to the occasion. The hunt is on.

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