ICON was started for a clear purpose: create the perfect gear for street riding that wasn’t race replica, or gear ripped from a cruiser catalog. Icon’s goal was to redefine what motorcycle gear meant for a generation of riders that had their own history to make, instead of following others’.
This gear would never be “good enough;” The gear was not made because a business analysis, or a consultant’s advice told us to. This gear was made because we embraced the culture of motorcycling, and we wanted gear that was perfect for the occasion. These products would need to stand up both stylistically and functionally. Our asses were literally on the line after all. The challenges have been great, but not without rewards- namely, the satisfaction of serving you, our riders, with the best gear for your ride.
This anniversary is just as much about you, the customer, as it is about our product. You are the ones who decided to break out from the norm. You chose to shun the standard, and embrace your own tastes and specifications. In an industry where taking risks is only seen as something you advertise instead of live, ICON has embraced your rebellious streak, and provided the gear for the job. It’s not about speed, or risks, it’s about going your own way.
While looking back is always a pleasure, this anniversary is more important for where we are headed than where we have been. ICON has always been about pushing ahead, not looking at what we passed. For another anniversary, we are pledging to continue to push the boundaries of form and function for motorcycle apparel. With the addition of ICON 1000 and Patrol, we have shown that we are not concerned about people’s preconceived notions of what we make. To us, as a company of riders, we are, and always have been, more about making the gear we want to ride in. Thank you again for your continued support of ICON, and stay tuned because the best years are ahead.
Ride Among Us