Thrill of the Fight

Friday February 17, 2012

The One Show has recognized Icon’s ‘Magnificent Bastard’ as having The Eye of The Tiger.

Was our apocalyptic nightmare machine rewarded for “rising up to the challenge of our rivals” or because it’s ready ”to take to the street for the kill, with the skill to surviiiiiive” ? Casey at G&H Cycles cleared that up.

Casey was honored with the honor of presenting the award for whatever criteria he deemed honorable. On his blog Casey notes “I took the responsibility waaaay too seriously, looking over each bike carefully, trying to feel its aura. I would have loved to give the award to an unheard of garage-builder, but Icon’s Magnificent Bastard spoke to me (casey, casey pin it wide open and crash me into the nearest solid object….).“

Apparently, he wanted to destroy our bike so badly that he was forced to spend time reckoning with Icon’s greatness – which is exactly our strategy – love or hate us//sinner or saint – your compliance is obligatory.

Anyhow, yep, thanks Casey, your helmet is on the way!

The prestigious trophy - made from a burned 2x4, a hand engraved plaque (clearly the work of an 8 year old hipster apprentice) a tiger belt buckle, and three asymmetrical brass tacks– all to denote our rawness.

Nice work little fella, you'll have your neck beard soon enough!