YOUR DAILY DOSE OF THE ICON LIFESTYLE

One to the ONE

Friday February 3, 2012

Get ye moustache tips waxed and dogear yer almanacs for next weekend, The One Show is back. We promise a want for hygiene, a prevalence of PBR, and plenty of the women who love both. If wonky bob/chop/retro/hip-punkster moto’s are your thing, this is the place. If stinky flannels and skinnybaggies are your thing, this is also the place. If you’ve ever spent 87 hours hand carving a brake lever from solid aluminum with a butter knife, you’ll be in good company. Bring your Hasselbad and a flask of your favorite absinthe and join the festivities. We’ll be around – the new Bikes of Icon will be around – you’ll be getting a first view of our new ICON 1000 lineup – we’ll be drinking…what could go wrong? This is the only time of year Icon shows up as a bike builder – usually our bikes are catalog/photo mules – built solely for apparel market domination. At this show, we’re showing off the work we put into the bikes – in person. Please save your applause for the end of the show. You’ll know the end of the show as it coincides with whiskey fueled squidly indoor burnouts that we were absolutely positively pleaded with not to do. Sorry….

Thank you for including us….even though we’re squids!

Never before seen Bike of Icon, The Roach is 1200cc's of stupid

If the Bastard doesn't piss off some purists...well, nah, we're at The One Show, they'll accept our kind.

We've got an Emboss Flatbill Hat for whoever comments the name of this "Redux" Bike of Icon first (USA only)

Comments